Arkansas residents may agree with the administrator of the National Highway Traffic Safety Administration, who notes that even one teen death because of intoxicated driving is too much. The NHTSA has conducted impressive public service campaigns in past years as it worked to reduce the number of DUI accidents and fatalities. The agency is now launching a campaign that will endeavor to reduce such incidents among young drivers.
Much of the work in developing the campaign has been completed free of charge. Additionally, the media used to deliver the messaging in this effort includes avenues that teen drivers will particularly relate to, including smartphones, apps and emoji keyboards. Print and broadcast media will also be used to communicate the serious nature of driving after drinking. NHTSA will focus on the long-term consequences for an individual who is involved in a DUI motor vehicle accident. Additionally, there will be an effort to connect with peer pressure concerns as an excuse generator is launched to provide strategies for avoiding dangerous driving situations.
Although distracted driving has become a serious point of focus with teens in recent years, underage drinking and driving continues to be a major cause of accidents throughout the country. Car accidents lead in causing teen deaths, and one of every four fatality accidents involving young drivers is connected to alcohol. The NHTSA has demonstrated success in its prior public service campaigns in improving the targeted statistics, which points to high expectations for success in the latest effort.
A family might use the NHTSA's new ads in educating its own young drivers about the responsibility that accompanies the privilege of driving. A parent might point out the negative legal and financial consequences that the family could face if a teen driver causes a serious accident while driving drunk.