As if there weren't enough things in the world to distract drivers, digital billboards have appeared along interstates and highways in the city of Little Rock.
Drivers say the digital billboards are distracting.
The city is in charge of regulating the size and brightness of the new electronic billboards, which, not unlike giant televisions along the road, present images and messages that frequently change.
In a recent news report, one man said he thinks the new billboards are just as distracting -- if not more distracting -- than texting while driving.
(We discussed texting and distracted driving in one of our recent posts, "3 Things You May Not Know About Distracted Driving.")
Another Little Rock resident said she tries to read all of the digital billboards and even slows her vehicle if she thinks she might not be able to read the full message.
Keep eyes and mind on the road and hands on the wheel.
Distracted driving takes many forms, including trying to read billboards, and the reality is that distracted driving is a killer.
To operate a motor vehicle safely, drivers need their visual, mental and manual attention on the task at hand -- driving.
That means looking ahead and being able to observe the periphery, as well as concentrating on driving and reacting to changes in driving conditions.
Distracted driving has nonetheless been on the rise in Arkansas, as in other parts of the country, and police have made efforts to crack down.
If you or a loved one has been injured by a distracted driver, speak with a personal injury attorney about the process of obtaining full and fair compensation.
For more on that, please see our overview of texting while driving accidents.